Pampers Improves Wipes Dispenser

Baby care brand Pampers announced new and improved wipes that make it easier to pull one wipe at a time, giving parents one less little hassle to manage when their hands are already full.

Available across all Pampers Wipes, including Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean & Calm Wipes, the improved dispensing experience turns a familiar parent pet peeve into a product update shaped by the people who use Pampers every day.

To celebrate the improvement, Pampers teamed up with comedian, actress, mom and Pampers Wipes user Iliza Shlesinger for a humor-driven campaign inspired by the familiar experience of reaching for one wipe and getting several. Drawing from honest parent commentary and her own experience with the multi-wipe pull, Shlesinger brings a candid and humorous perspective to a parenting moment that has resonated with families for years. Because when one hand is on the baby and the other is on the wipes, there are exactly zero hands left for an unexpected wipe parade.

“Every parent knows the wipe math: you need one, the pack gives you six, and suddenly you are holding a tiny wet scarf collection while trying to keep a baby from rolling away,” says Shlesinger. “What I loved about this partnership is that it started with something so relatable. Parents notice the little things, and those little things matter. It’s fun to be part of a campaign that takes a real parenting experience, finds the humor in it and celebrates a solution.”

The new and improved wipes are the latest example of Pampers turning direct parent feedback into product updates. Earlier in 2026, Pampers removed fragrance from all Pampers Swaddlers in response to evolving parent preferences. Now, Pampers has redesigned how its wipes dispense to make it easier for parents to get one wipe in one pull.

“Parents and babies are at the center of everything we do, and their feedback helps us identify meaningful ways to improve their everyday experiences,” says Caroline Sanchez, senior brand director, Pampers. “We have been acting on that feedback across the Pampers portfolio, from redesigning how Pampers Wipes dispense to removing fragrance from Swaddlers. Our partnership with Iliza allows us to share that news in a way that is relatable, authentic, and rooted in the realities of parenting.”